Content Marketing KPI Dashboard Template

Track content performance, engagement, and lead generation in one view. Free .xlsx with formulas. Tracks Total Pageviews, Average CTR, Leads Generated.

Marketing · dashboard · Free for your own use · Built by Sheetly AI

About this template

This marketing dashboard brings together indicators like "Total Pageviews", "Average CTR" and "Leads Generated" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

Use this template to track key content marketing metrics such as traffic, engagement, and leads generated by each asset over time. Enter each new piece of content along with its publish date and performance metrics to keep a historical record. The KPIs and comparison bars help you quickly identify top-performing formats, channels, and topics. Review and update the data weekly or monthly to monitor trends and optimize your content strategy.

Free to download and use in your own work and inside your own company — including commercial work. Reselling or redistributing the file is not allowed. Full terms at sheetlyai.com/license. Read the license.

Use cases

• Visualize indicators like "Total Pageviews" and "Average CTR"
• Make faster decisions based on "Leads Generated"
• Compare your marketing without building the spreadsheet from scratch
• Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

• Total Pageviews
• Average CTR
• Leads Generated
• Visual dashboard with 3 automatic indicators
• Editable formulas in the Data tab
• In-cell mini charts (sparklines)

What's inside the file

• 3 tabs: Dashboard, Data, Instructions
• 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
• Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
• Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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