Influencer Campaign ROI Dashboard — free Excel template
Track reach, engagement, UGC volume, and acquisition costs by influencer. Free .xlsx with formulas. Tracks Total Campaign Spend, Total Content Reach.
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Campaign Spend", "Total Content Reach" and "Overall Engagement Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to evaluate influencer campaign performance across reach, engagement, user-generated content, and cost-per-acquisition. Enter each influencer’s campaign details, including investment, results, and conversion data, to automatically summarize top-level KPIs. Filter and group by campaign, platform, or influencer type to compare ROI and optimize future collaborations. Update the file weekly or after each campaign flight for consistent, up-to-date insights.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Campaign Spend" and "Total Content Reach"
- Make faster decisions based on "Overall Engagement Rate"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Campaign Spend
- Total Content Reach
- Overall Engagement Rate
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 36 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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