Local SEO & Google Business Performance Dashboard
Track calls, directions, website clicks, and reviews from Google Business. Free .xlsx with formulas.
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Calls (Last 12 Months)", "Total Direction Requests (Last 12 Months" and "Average Star Rating" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
This template helps local businesses monitor Google Business Profile performance across key engagement metrics, including calls, direction requests, website clicks, and reviews. Enter monthly data for each location to see trends in visibility and customer interactions. Use the KPIs and comparison bars to quickly spot which locations are performing best and where optimization is needed. Review the data regularly to adjust local SEO tactics, update listings, and respond to customer feedback.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Calls (Last 12 Months)" and "Total Direction Requests (Last 12 Months"
- Make faster decisions based on "Average Star Rating"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Calls (Last 12 Months)
- Total Direction Requests (Last 12 Months
- Average Star Rating
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 36 rows × 15 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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