Content Marketing KPI Dashboard Spreadsheet
Track traffic, conversions, and engagement for all content assets. Free .xlsx with formulas. Tracks Total Sessions, Average Conversion Rate.
Marketing · dashboard · Free for your own use · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Sessions", "Average Conversion Rate" and "Total Leads Generated" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to monitor key content marketing metrics across articles, videos, and social posts. Enter each published asset with its performance data to automatically summarize traffic, conversions, and engagement. Review the KPI section and comparison bars to see which content types and campaigns drive the strongest results. Update the data weekly or monthly to keep your content strategy aligned with measurable outcomes.
Free to download and use in your own work and inside your own company — including commercial work. Reselling or redistributing the file is not allowed. Full terms at sheetlyai.com/license. Read the license.
Use cases
- Visualize indicators like "Total Sessions" and "Average Conversion Rate"
- Make faster decisions based on "Total Leads Generated"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Sessions
- Average Conversion Rate
- Total Leads Generated
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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