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Content Marketing Performance KPI Dashboard

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track traffic, engagement, and conversions across your content assets. Free .xlsx with formulas. Tracks Total Sessions (Last 90 Days), Average Engagement.

Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Content Marketing Performance KPI Dashboard template

About this template

This marketing dashboard brings together indicators like "Total Sessions (Last 90 Days)", "Average Engagement Rate" and "Leads Generated" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps you monitor key content marketing KPIs across blog posts, videos, and other assets. Enter performance data by content piece and date to automatically surface trends in traffic, engagement, and lead generation. Review the top KPIs and bar chart categories to compare how different content types and campaigns perform. Use the instructions to keep data entry consistent so results remain reliable over time.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Visualize indicators like "Total Sessions (Last 90 Days)" and "Average Engagement Rate"
Make faster decisions based on "Leads Generated"
Compare your marketing without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Sessions (Last 90 Days)
Average Engagement Rate
Leads Generated
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 36 rows × 18 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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