Local Business Social Media Content & KPI Calendar — Excel spreadsheet template to download

Plan posts and track reach, engagement, and leads for local marketing

Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI

About this template

This marketing dashboard brings together indicators like "Total Reach (Period)", "Average Engagement Rate" and "Leads Generated" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

Use this template to plan your local business social media posts and track performance across reach, engagement, and leads generated. Enter each planned post with platform, content type, objective, and scheduled date, then update actual results after publishing. Review the KPI dashboard and category comparison to see which platforms and content types drive the best results and refine your posting strategy. Update the data weekly to keep your calendar and metrics current.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

• Visualize indicators like "Total Reach (Period)" and "Average Engagement Rate"
• Make faster decisions based on "Leads Generated"
• Compare your marketing without building the spreadsheet from scratch
• Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

• Total Reach (Period)
• Average Engagement Rate
• Leads Generated
• Visual dashboard with 3 automatic indicators
• Editable formulas in the Data tab
• In-cell mini charts (sparklines)

What's inside the file

• 3 tabs: Dashboard, Data, Instructions
• 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
• Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
• Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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