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SMB Customer Churn & Lifetime Value Analytics

Track churn, retention cohorts, and customer LTV for smarter decisions. Free .xlsx with formulas. Tracks Active Customers, Monthly Churn Rate.

Analytics · dashboard · CC0 public domain · Built by Sheetly AI

Preview of the SMB Customer Churn & Lifetime Value Analytics template

About this template

This analytics dashboard brings together indicators like "Active Customers", "Monthly Churn Rate" and "Average Customer LTV" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

Use this template to analyze customer churn, cohort-based retention, and estimated lifetime value for your SMB. Enter one row per customer event, including signup date, churn date if applicable, revenue, and retention status. Review the KPIs and bar chart comparisons to understand retention trends and identify high-value customer segments. Refresh the data regularly to monitor performance and support customer success and marketing strategies.

Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.

Use cases

Visualize indicators like "Active Customers" and "Monthly Churn Rate"
Make faster decisions based on "Average Customer LTV"
Compare your data without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Active Customers
Monthly Churn Rate
Average Customer LTV
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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