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Do the templates include formulas?

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Ecommerce Funnel Dashboard for Shopify & Marketplaces — free Excel template

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track traffic, conversion rate, and net margin per order across channels

Analytics · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Ecommerce Funnel Dashboard for Shopify & Marketplaces — free Excel template template

About this template

This analytics dashboard brings together indicators like "Total Sessions", "Overall Conversion Rate" and "Net Margin per Order" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps small and mid-size ecommerce businesses monitor funnel performance for Shopify and marketplace channels. Enter daily or weekly traffic, orders, and revenue data by channel, along with cost inputs, to automatically summarize key KPIs like conversion rate and net margin per order. Use the dashboard to compare Shopify vs marketplace performance, identify bottlenecks in your funnel, and prioritize optimization efforts. Update the data regularly to maintain an accurate view of trends and profitability over time.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Visualize indicators like "Total Sessions" and "Overall Conversion Rate"
Make faster decisions based on "Net Margin per Order"
Compare your data without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Sessions
Overall Conversion Rate
Net Margin per Order
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 36 rows × 15 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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