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Ecommerce Traffic, Funnel & Margin-per-Order Dashboard

Track store traffic, funnel conversion and net margin per order in one place. Free .xlsx with formulas. Tracks Monthly Sessions, Overall Conversion Rate.

Analytics · dashboard · CC0 public domain · Built by Sheetly AI

Preview of the Ecommerce Traffic, Funnel & Margin-per-Order Dashboard template

About this template

This analytics dashboard brings together indicators like "Monthly Sessions", "Overall Conversion Rate" and "Avg Net Margin per Order" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps ecommerce managers monitor website traffic, funnel conversion rates, and net margin per order by day. Enter daily metrics including sessions, orders, revenue, and costs to visualize performance trends and identify optimization opportunities. Use the KPIs and comparison bars to spot changes in conversion efficiency and margin, then drill down into the data sheet to guide marketing, pricing, and UX decisions.

Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.

Use cases

Visualize indicators like "Monthly Sessions" and "Overall Conversion Rate"
Make faster decisions based on "Avg Net Margin per Order"
Compare your data without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Monthly Sessions
Overall Conversion Rate
Avg Net Margin per Order
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 36 rows × 15 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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