Customer Retention & Churn Analysis Template — Excel spreadsheet template to download
Track customer behavior, churn risk, and retention outcomes over time
Analytics · tracker · CC0 public domain · Built by Sheetly AI
About this template
This analytics tracker follows indicators like "Active Customer Count", "Monthly Recurring Revenue" and "Overall Churn Rate" over time. Log your entries in the Data tab and the tracking stays up to date — no need to build the spreadsheet from scratch.
Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.
Use cases
- Track indicators like "Active Customer Count" and "Monthly Recurring Revenue"
- Make faster decisions based on "Overall Churn Rate"
- Monitor your data without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Active Customer Count
- Monthly Recurring Revenue
- Overall Churn Rate
- Tracking dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)