Customer Lifetime Value & Cohort Retention Dashboard — free Excel template
Track CLV, revenue by cohort, and retention trends for SMB customers
Analytics · dashboard · CC0 public domain · Built by Sheetly AI
About this template
This analytics dashboard brings together indicators like "Average Customer Lifetime Value", "Overall 12-Month Retention Rate" and "Total Revenue from Active Cohorts (YTD)" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.
Use cases
- Visualize indicators like "Average Customer Lifetime Value" and "Overall 12-Month Retention Rate"
- Make faster decisions based on "Total Revenue from Active Cohorts (YTD)"
- Compare your data without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Average Customer Lifetime Value
- Overall 12-Month Retention Rate
- Total Revenue from Active Cohorts (YTD)
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)