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Customer Cohort Revenue & LTV Analytics Dashboard

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track subscription cohort revenue, churn, and lifetime value over time. Free .xlsx with formulas.

Analytics · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Customer Cohort Revenue & LTV Analytics Dashboard template

About this template

This analytics dashboard brings together indicators like "Total Active Customers", "Monthly Recurring Revenue (MRR)" and "Average Monthly Churn Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps subscription businesses analyze customer cohorts by signup month, monitor recurring revenue, churn, and estimated lifetime value. Enter each cohort’s start date, number of customers, monthly recurring revenue, and churn metrics in the Data sheet. Review the top KPIs and cohort comparisons to understand retention performance and revenue quality. Use the insights to refine pricing, customer success initiatives, and acquisition strategies for better long-term growth.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Visualize indicators like "Total Active Customers" and "Monthly Recurring Revenue (MRR)"
Make faster decisions based on "Average Monthly Churn Rate"
Compare your data without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Active Customers
Monthly Recurring Revenue (MRR)
Average Monthly Churn Rate
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 7 columns already laid out and formatted.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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