Customer Behavior Analytics & Cohort Retention Tracker — free Excel template
Track customer cohorts, retention, and lifetime value over time
Analytics · tracker · CC0 public domain · Built by Sheetly AI
About this template
This analytics tracker follows indicators like "Total Active Customers", "Average 6-Month Retention Rate" and "Average Customer Lifetime Value" over time. Log your entries in the Data tab and the tracking stays up to date — no need to build the spreadsheet from scratch.
Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.
Use cases
- Track indicators like "Total Active Customers" and "Average 6-Month Retention Rate"
- Make faster decisions based on "Average Customer Lifetime Value"
- Monitor your data without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Active Customers
- Average 6-Month Retention Rate
- Average Customer Lifetime Value
- Tracking dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)