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Customer Behavior Analytics & Cohort Retention Tracker

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track customer cohorts, retention, and lifetime value over time. Free .xlsx with formulas. Tracks Total Active Customers, Average 6-Month Retention Rate.

Analytics · tracker · CC0 · Public domain · Built by Sheetly AI

Preview of the Customer Behavior Analytics & Cohort Retention Tracker template

About this template

This analytics tracker follows indicators like "Total Active Customers", "Average 6-Month Retention Rate" and "Average Customer Lifetime Value" over time. Log your entries in the Data tab and the tracking stays up to date — no need to build the spreadsheet from scratch.

This template helps you monitor customer behavior by cohort, including retention rates and estimated lifetime value. Enter one row per cohort-month with customer counts, revenue, and key metrics to build a clear view of how cohorts evolve over time. Use the KPIs and comparison bars to quickly assess overall performance and identify high-value cohorts. Filter and sort by cohort and months since acquisition to analyze trends and inform marketing and product decisions.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Track indicators like "Total Active Customers" and "Average 6-Month Retention Rate"
Make faster decisions based on "Average Customer Lifetime Value"
Monitor your data without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Active Customers
Average 6-Month Retention Rate
Average Customer Lifetime Value
Tracking dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 11 columns already laid out and formatted.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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