Social Media Content Calendar & Engagement Dashboard — Excel spreadsheet template to download
Plan posts, track reach and monitor follower growth across your channels
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Reach This Period", "Avg Engagement Rate" and "New Followers Gained" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to schedule social media posts and track key engagement metrics for your small business. Enter each planned or published post with its date, platform, content theme and core message. After posting, update reach, engagement and new followers so the dashboard can highlight your best-performing content and trends over time. Review KPIs regularly to refine your content strategy and focus on the platforms and themes that generate the strongest results.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Reach This Period" and "Avg Engagement Rate"
- Make faster decisions based on "New Followers Gained"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Reach This Period
- Avg Engagement Rate
- New Followers Gained
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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