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Small Brand Paid Ads ROAS & CPL Dashboard

Monitor ROAS, cost-per-lead, and landing page conversion across paid channels. Free .xlsx with formulas. Tracks Overall ROAS, Average Cost per Lead.

Marketing · dashboard · CC0 public domain · Built by Sheetly AI

About this template

This marketing dashboard brings together indicators like "Overall ROAS", "Average Cost per Lead" and "Overall Landing Page Conversion Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps small brands track paid advertising performance by campaign, including ROAS, cost-per-lead, and landing page conversion rates. Enter your daily or weekly data for spend, clicks, leads, and revenue to monitor trends over time. Use the KPIs and comparison bars to quickly see which channels and campaigns drive the best returns. Filter or sort the Data sheet to focus on specific dates, platforms, or campaigns when reviewing performance.

Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.

Use cases

Visualize indicators like "Overall ROAS" and "Average Cost per Lead"
Make faster decisions based on "Overall Landing Page Conversion Rate"
Compare your marketing without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Overall ROAS
Average Cost per Lead
Overall Landing Page Conversion Rate
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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