Retail & B2C Sales Performance Dashboard — free Excel template
Track SKU sell-through, basket size, discounts, and revenue trends
Sales · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This sales dashboard brings together indicators like "Total Gross Sales (Period)", "Average Basket Size" and "Average Discount Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to monitor daily retail and B2C sales performance across SKUs, including sell-through, average basket size, and discount impact. Enter each day’s sales by SKU, including units sold, gross sales, and discount amounts, to automatically summarize key performance indicators. Review the comparison bars to understand which categories drive the most revenue and how discounts influence sell-through. Update data regularly to keep the dashboard aligned with current store activity and inform pricing, promotion, and inventory decisions.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Gross Sales (Period)" and "Average Basket Size"
- Make faster decisions based on "Average Discount Rate"
- Compare your sales without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Gross Sales (Period)
- Average Basket Size
- Average Discount Rate
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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