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Multi-Channel Campaign Budget & ROAS Dashboard — Excel spreadsheet template to download

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track spend, ROAS, and lead quality across all digital channels

Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Multi-Channel Campaign Budget & ROAS Dashboard — Excel spreadsheet template to download template

About this template

This marketing dashboard brings together indicators like "Total Ad Spend (Period)", "Total Revenue Attributed" and "Average ROAS" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps small brands monitor multi-channel marketing performance by consolidating campaign spend, revenue, ROAS, and lead quality metrics in one place. Enter each campaign’s details by date, channel, and source, along with spend, revenue, and lead quality score. Use the KPIs and comparison bars to quickly see which channels and sources drive the best returns. Review the data regularly to adjust budgets and focus on the most effective campaigns.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Visualize indicators like "Total Ad Spend (Period)" and "Total Revenue Attributed"
Make faster decisions based on "Average ROAS"
Compare your marketing without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Ad Spend (Period)
Total Revenue Attributed
Average ROAS
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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