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Marketplace Ecommerce Seller Performance Dashboard

Q: Can I use this template commercially?

Yes. This template is released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Track buy-box share, return rate, and SKU-level profitability across marketplaces. Free .xlsx with formulas.

Sales · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Marketplace Ecommerce Seller Performance Dashboard template

About this template

This sales dashboard brings together indicators like "Total Net Profit (Last 30 Days)", "Average Buy-Box Share" and "Overall Return Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps marketplace sellers monitor SKU-level performance, including buy-box share, return rate, net profit, and profit margin across multiple channels. Enter one row per SKU and date with sales units, prices, fees, returns, and related details. Use filters to review performance by marketplace, category, or SKU, and compare periods to spot trends. The summary KPIs and bar charts are designed to guide pricing, inventory, and optimization decisions for profitable growth.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Visualize indicators like "Total Net Profit (Last 30 Days)" and "Average Buy-Box Share"
Make faster decisions based on "Overall Return Rate"
Compare your sales without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Net Profit (Last 30 Days)
Average Buy-Box Share
Overall Return Rate
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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