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Local Business Traffic & Call Lead KPI Dashboard

Track Google Business Profile visits, organic traffic, and call leads in one place. Free .xlsx with formulas.

Marketing · dashboard · CC0 public domain · Built by Sheetly AI

Preview of the Local Business Traffic & Call Lead KPI Dashboard template

About this template

This marketing dashboard brings together indicators like "Monthly Google Business Profile Views", "Monthly Organic Website Sessions" and "Monthly Call Leads" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps local businesses track Google Business Profile views, organic website traffic, and call leads by day or week. Enter your performance data for each period and monitor key KPIs such as total profile views, organic sessions, call leads, and conversion rates. Use the KPIs and comparison bars to quickly spot trends in visibility and lead generation over time. Review and update the dashboard regularly to guide marketing decisions and improve local search performance.

Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.

Use cases

Visualize indicators like "Monthly Google Business Profile Views" and "Monthly Organic Website Sessions"
Make faster decisions based on "Monthly Call Leads"
Compare your marketing without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Monthly Google Business Profile Views
Monthly Organic Website Sessions
Monthly Call Leads
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 37 rows × 9 columns already laid out and formatted.
Built-in chart that updates with your numbers.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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