Content & SEO Performance Dashboard — free Excel template
Track keyword rankings, organic traffic and lead generation KPIs
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Organic Sessions (Last 30 Days)", "Total Leads from Organic (Last 30 Days)" and "Average Keyword Position (Top 50 Keyword" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to monitor SEO performance across keywords, pages, and campaigns while tracking traffic and lead metrics over time. Enter your weekly or monthly data in the Data sheet, including keyword rankings, organic sessions, and leads generated. Review the KPIs and comparison bars to quickly identify top-performing content, priority keywords, and optimization opportunities. Update data regularly to keep your dashboard accurate and guide content and SEO strategy decisions.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Organic Sessions (Last 30 Days)" and "Total Leads from Organic (Last 30 Days)"
- Make faster decisions based on "Average Keyword Position (Top 50 Keyword"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Organic Sessions (Last 30 Days)
- Total Leads from Organic (Last 30 Days)
- Average Keyword Position (Top 50 Keyword
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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