Content Marketing Performance Dashboard & ROI Tracker — Excel spreadsheet template to download
Track content performance, channel KPIs, and ROI across your marketing mix
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Content Marketing Spend", "Total Revenue Attributed to Content" and "Overall Content ROI" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to monitor how your content performs across key channels and understand the ROI of each campaign. Enter one row per content asset, including channel, publish date, costs, and performance metrics such as impressions, clicks, leads, and revenue. The summary KPIs and comparisons can then be linked to this data sheet to show top-performing channels and content types. Update the file weekly or monthly to keep your content strategy focused on the highest ROI initiatives.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Content Marketing Spend" and "Total Revenue Attributed to Content"
- Make faster decisions based on "Overall Content ROI"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Content Marketing Spend
- Total Revenue Attributed to Content
- Overall Content ROI
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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