Content Marketing Performance Dashboard — Excel spreadsheet template to download
Track traffic, leads, and conversions from your content marketing campaigns
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Sessions (Last 30 Days)", "Total Leads Generated" and "Average Conversion Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this template to monitor performance of your blog posts, landing pages, and other content assets over time. Enter one row per content piece with its publish date, traffic, lead, and conversion metrics. The dashboard KPIs and comparison bars can be connected to this data to summarize top-performing content and overall results. Update the data regularly to spot trends, optimize channels, and prioritize future content topics.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Sessions (Last 30 Days)" and "Total Leads Generated"
- Make faster decisions based on "Average Conversion Rate"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Sessions (Last 30 Days)
- Total Leads Generated
- Average Conversion Rate
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 41 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 37 rows × 18 columns already laid out and formatted.
- Built-in chart that updates with your numbers.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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