Content Marketing Calendar & Campaign Results Dashboard

Plan content, track traffic and leads, and monitor key KPIs over time. Free .xlsx with formulas. Tracks Total Sessions, Total Leads Generated.

Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI

Preview of the Content Marketing Calendar & Campaign Results Dashboard template

About this template

This marketing dashboard brings together indicators like "Total Sessions", "Total Leads Generated" and "Average Lead Conversion Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

This template helps you plan your content marketing calendar and track campaign performance, including traffic and lead generation KPIs. Enter each planned or published content piece with its publication date, channel, campaign, and performance metrics. Use the dashboard KPIs to monitor total sessions, leads, and conversion rates while comparing results across channels. Review trends regularly to refine your content strategy and prioritize high-performing topics and campaigns.

Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.

Use cases

Key features

What's inside the file

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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