Content Funnel & Lead Gen ROI Dashboard
Track content performance, leads, and campaign ROI for small businesses. Free .xlsx with formulas. Tracks Total Leads This Quarter, Avg Cost per Lead.
Marketing · dashboard · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing dashboard brings together indicators like "Total Leads This Quarter", "Avg Cost per Lead" and "Lead-to-Customer Conversion Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.
Use this dashboard to track how your content and campaigns drive leads through each funnel stage and measure their financial return. Enter each campaign, its channel, and weekly performance metrics such as impressions, leads, and revenue generated. Review the KPIs and comparison bars to spot your highest-performing channels and optimize budget allocation. Update data regularly to monitor trends, improve conversion rates, and increase overall marketing ROI.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Visualize indicators like "Total Leads This Quarter" and "Avg Cost per Lead"
- Make faster decisions based on "Lead-to-Customer Conversion Rate"
- Compare your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Leads This Quarter
- Avg Cost per Lead
- Lead-to-Customer Conversion Rate
- Visual dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 36 rows × 7 columns already laid out and formatted.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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