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Content Funnel & Lead Gen ROI Dashboard

Track content performance, leads, and campaign ROI for small businesses. Free .xlsx with formulas. Tracks Total Leads This Quarter, Avg Cost per Lead.

Marketing · dashboard · CC0 public domain · Built by Sheetly AI

Preview of the Content Funnel & Lead Gen ROI Dashboard template

About this template

This marketing dashboard brings together indicators like "Total Leads This Quarter", "Avg Cost per Lead" and "Lead-to-Customer Conversion Rate" in a single view. Edit the entries in the Data tab and the dashboard numbers update instantly — no need to build the spreadsheet from scratch.

Use this dashboard to track how your content and campaigns drive leads through each funnel stage and measure their financial return. Enter each campaign, its channel, and weekly performance metrics such as impressions, leads, and revenue generated. Review the KPIs and comparison bars to spot your highest-performing channels and optimize budget allocation. Update data regularly to monitor trends, improve conversion rates, and increase overall marketing ROI.

Released under the CC0 license (public domain): download, edit and use it freely — including commercially — with no attribution required.

Use cases

Visualize indicators like "Total Leads This Quarter" and "Avg Cost per Lead"
Make faster decisions based on "Lead-to-Customer Conversion Rate"
Compare your marketing without building the spreadsheet from scratch
Edit the entries in the Data tab and watch the dashboard recalculate automatically

Key features

Total Leads This Quarter
Avg Cost per Lead
Lead-to-Customer Conversion Rate
Visual dashboard with 3 automatic indicators
Editable formulas in the Data tab
In-cell mini charts (sparklines)

What's inside the file

3 tabs: Dashboard, Data, Instructions
40 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
Sized for real data: up to 36 rows × 7 columns already laid out and formatted.

Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.

Download the .xlsx free

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