Content Calendar & Editorial Planner — free Excel template
Plan, schedule, and track multi-channel content for your marketing team. Free .xlsx with formulas. Tracks Total Planned Posts, Total Estimated Reach.
Marketing · planner · CC0 · Public domain · Built by Sheetly AI
About this template
This marketing planner organizes indicators like "Total Planned Posts", "Total Estimated Reach" and "Average Engagement Rate" so you can plan ahead. Edit the data in the Data tab and the plan adjusts — no need to build the spreadsheet from scratch.
Use this template to schedule and track your content across blogs, social media, email, and other channels. Enter each planned piece of content with its publish date, channel, campaign, and estimated reach to keep your editorial plan organized. Update the status and actual performance after publication to monitor results and optimize future content. Filter by date range, channel, or campaign to build a clear editorial roadmap for your team.
Released under the CC0 license (public domain): you can download, edit and use it freely — including in commercial projects — with no attribution required.
Use cases
- Track indicators like "Total Planned Posts" and "Total Estimated Reach"
- Make faster decisions based on "Average Engagement Rate"
- Plan your marketing without building the spreadsheet from scratch
- Edit the entries in the Data tab and watch the dashboard recalculate automatically
Key features
- Total Planned Posts
- Total Estimated Reach
- Average Engagement Rate
- Planning dashboard with 3 automatic indicators
- Editable formulas in the Data tab
- In-cell mini charts (sparklines)
What's inside the file
- 3 tabs: Dashboard, Data, Instructions
- 39 working formulas — including SUM, AVERAGE, COUNTA. They recalculate as you edit, so the sheet stays yours after download.
- Sized for real data: up to 36 rows × 7 columns already laid out and formatted.
Everything is a normal .xlsx: it opens in Excel, Google Sheets, LibreOffice and Numbers, with no add-ons, no macros and no locked cells.
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